It’s the ideal tryst between cool-headed intelligence and fine good-looks: A combination of solid research and technical consideration – what is often still termed information architecture – twinned with rich, appropriate visual design.
All with an intimate understanding of the needs of the user.
Spark, an application for the UK Government, shown above, was a project approached from the perspective of end-to-end thinking: System architeture to core design.
Perhaps a simple Venn diagram.
A successful digital project, be it a mobile app, website, service or application needs two vital ingredients:
So what’s the magic in the middle, created by this pair coming together?
= great user experience
Mark Russell provides both system architecture and core design.
I took the beta version of Aeon Timeline and fundamentally redefined the user interface, consolidating two modes into a unified view. Considerable usability enhancements were made including item editing, selection and improvements to the behaviour of the interface where events are associated with entities, such as people or places.
I specified a ground-up redesign of the UI, tweaking or re-defining pretty much all of it. I looked at the entire timeline including the calendar and navigation tools, the dialogs and selection controls plus application and toolbar icons. Design choices conform to the Apple HIG and Aeon Timeline is now a best-of-class Mac application.Aeon Timeline >
Spark is pitched as the UK Government's central repository for showcasing projects in the innovation space. It provides a place to build partnerships across the public and private sectors and civil society to deliver more for less. It is an open community where people can collaborate on projects, share ideas, share costs and re-use what's already there to create efficiencies, avoid duplication and save money.
Full system architecture was produced and then developed in a semi-agile environment. Spark is an open and collaborative project and will include in its design a semantic metadata standard for the definition of government projects which will be implemented in RDFa. Iterative system architecture and visual design work was developed for the project and is available on request.
Spark is part of a pan-government project called the Key Programme and is built with support of the Department for Business Innovation and Skills, Directgov (Cabinet Office) and the Department of Work and Pensions.Visit Spark >
Travelex sell foreign currency. Most people will have seen them at the airport, but by visiting their site customers can also pre-order money and have it delivered or counted and ready when they get to the departure gate.
This project was an end-to-end job from winning the pitch and then through all stages of the project:
The result was a highly usable sales platform based on tested online tools that Travelex rolled‑out worldwide.
One of a number of projects Art Directed and designed for Lloyds TSB, this was perhaps the most effective project: Revisiting the online tools customers used to apply for bank accounts.
I realised that there’s more to applying for a bank account than filling in the form. In a way there is a huge chore to be overcome which nobody wants to do. So, to be successful the process has to be as painless as possible. The project therefore revolved around two main issues:
So the process is as simple as possible and the applicant has helpful tools along the way: Their expectations are set before they begin – it will take ten minutes; There is online help available at all stages; Customers can choose to 'pause' the process and return later when they have time.
The redesign of this system was so successful it turned an 80% drop-off in applications started before the re-design to an 80% rate of completion afterwards.
Scottish Widows rebranded and redeployed their online offer for pensions, investments and life insurance.
As art director I was responsible for the entire redesign of the site. Designed to Level 2 DDA compliance I supervised and heavily contributed to the Information Architecture phase of the project. In all Scottish Widows now has a modern, open and accessible face.
Later I returned to complete a second phase of the project – Scottish Widows provide an extranet for the Financial Adviser community. I redesigned that to sympathetically fit-in with the corporate site.
Complete UI overhaul & redesign for the desktop Mac timeline app.
Homepage redeployment and intranet design.
Design and implementation of the TV tie-in website, BBC Choice World Clubbing.
Full site redesign.
Microsite for BA's holiday bundles, "Flights & Nights".
Design of new bt.com business pages. Concept work for MD presentation for Sportal.com and work across the BT Openworld portals. e-learning projects.
Work across all Chello portals and whole-site redesign for their sales channels.
Design and build of the website to support ‘Culture Bound’, the gallery’s East Wing Collection.
Work for the Directgov rapid development team, part of the Cabinet Office. See the Spark case study. Also involved in numerous Directgov branded and other projects as architect and designer.
HTML email design work.
Whole-site redesign and rebuild for the London based wine wholesaler.
Strategy, IA and design of Heal’s gift list service.
Work across the hp.co.uk website.
Company branding, full site design and build.
Whole-site redesign for the clothing brand.
Blue-sky pitch work for kpmg.co.uk and Flash based work for their graduate recruitment website.
Process overview and demo implementation for high-level internal sell-in.
Three times across three agencies. The launch of Office on Windows Mobile enabled phones. Also art direction of winter season ad campaign. Work on Office 2012.
Campaign and winning pitch work for mini.co.uk
Lead IA role covering multiple projects for Dubai-based construction company.
Winning pitch work for their intranet.
Work across multiple areas of orange.co.uk
Addition of a community for dog-lovers (Facebook for dogs, well before Facebook) and a homepage redesign.
Online campaign work.
Online campaign work.
I worked in both the London and San Francisco offices working across core product and new innovations, eventually leading the UX practice for the compnay as Head of User Experience.
Work across sections of royal-mail.com
Whole-site site design for a networked football manager game.
Art direction, full site design and architecture.
Work promoting and supporting a wide variety of PlayStation game titles plus their PS2 and PSP hardware.
Implementation of the ‘You and your child’ area of tesco.com.
Work across all areas of t-mobile.co.uk including t-zones.
Complete site redesign from pitch to delivery, including full IA process.
Knowledge portal design and implementation.
Educational pieces for Vodafone staff demonstrating new products.
Brand positioning, identity design, whole-site design and build.
Resaturate is run by Mark Russell, a user experience specialist working both as an issue-aware Information and System Architect and a creative Design Lead/Art Director. Client work frequently combines both roles and allows for the neat and efficient dovetailing of these practices within a project or commission.
At all points within a project Mark's practice involves the awareness of user requirements through researched insight and user testing; issues and legalities surrounding accessibility and current trends in user-centric digital design. Insightful research into the precise business requirements results in fulfilment for client and user alike.
Mark works across the digital spectrum having worked agency and client side in both the public and commercial sectors.
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