Digital Design with a focus on User Experience.

Digital Design Portfolio

Scottish Widows Redesign

Screenshot of the Scottish Widows homepage

Scottish Widows rebranded and redeployed their online offer for pensions, investments and life insurance.

As art director I was responsible for the entire redesign of the site. Designed to Level 2 DDA compliance I supervised and heavily contributed to the Information Architecture phase of the project. In all Scottish Widows now has a modern, open and accessible face.

Later I returned to complete a second phase of the project. Scottish Widows provide an extranet for the Financial Adviser community. I redesigned that to sympathetically fit-in with the corporate site.

Other Scottish Widows Screenshots

Visit: Scottish Widows Independent Financial Adviser Extranet