Digital Design with a focus on User Experience.

Digital Design Portfolio

Pedigree What's Your Dog's Thing?

Pedigree homepage

Pedigree are the UK dog food brand leader. Dog owners are obsessed with their companions' quirks. Pedigree decided to launch a CRM campaign focussed on a community for dog lovers.

With a chance for your dog to appear on the official Pedigree calendar people joined the community and told the world what quirky thing their dog gets up to. It was called "What's your dog's thing?". It was overwhelmingly successful with thousands of dog owners uploading pictures of their best friends.

I designed the entire What’s your dog’s thing section and redeployed the UK Pedigree homepage.

What's Your Dog's Thing pages