Digital Design with a focus on User Experience.

Digital Design Portfolio

British Airways Flights & Nights

Flights & Nights homepage

BA are known for their flights, but had never expanded into selling complete holidays online. Working for M&C Saatchi I deployed a pilot campaign called "Flights & Nights" promoting BA holidays.

I designed the entire Flights & Nights online presence, a microsite sitting outside the main BA website. It was very successful, despite considerable inflexibility on the technical/booking side due to the BA legacy systems. It did so well in fact the pilot was extended for a Valentines re-launch the following year and now forms a core part of their main business.

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I was also involved in numerous other BA campaigns including a Concorde heritage and collectors offer.

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